Funnels Made Easy On HighLevel
When it comes to marketing online, you'll likely need to create funnels at some point. And let me tell you, the HighLevel platform has an exceptionally easy-to-use funnel building tool that I recently tried out and was thoroughly impressed with!
In this blog, I'll be sharing a simple funnel that I built using HighLevel, and I'll also give you a quick "teaser" about MarketPlan.io, another tool that I've been exploring. But before you invest in any funnel building tool, there are a few key factors to consider that can make a big difference in your experience and results.
First and foremost, has the tool been thoroughly tested? I've had my fair share of experiences with being a beta tester for SAAS companies, and let me tell you, it's not always a pleasant experience. Many companies rush to release a version without proper testing, resulting in a buggy and frustrating user experience. As a marketer, I don't have time or money to waste on poorly built software that hinders my productivity. That's why I appreciate HighLevel's commitment to delivering a reliable and stable platform that's been thoroughly tested.
Next, ease of navigation is crucial. I've been using HighLevel for a few weeks now, and I find it incredibly easy to navigate. Sure, there may be a couple of minor issues with how they use images in the blog setup, but those are not deal breakers. The most important features work seamlessly, and I've been able to quickly learn my way around the platform.
Another important factor for me is the ability to embed third-party code. HighLevel makes it a breeze to drop in code from any third-party service using their widget. I personally use Google Tag Manager (GTM) to host all my external pixels, which are code snippets used to trigger activities on vendors' websites. HighLevel's integration with Google Tag Manager allows me to easily manage and deploy these pixels across my funnels or websites, giving me the flexibility to use various tools and services without any hassle. For example, I like to sometimes place testimonials on certain pages, especially leadmagnet pages. I use a tool called Endorsal to do this. I can drop a piece of code into GTM and then place an Endorsal testimonial widget wherever I want and it displays my collected testimonials beautifully.
A/B testing is another crucial feature for optimizing funnels, but unfortunately, HighLevel's A/B testing is only available at the Pro level, which may not be affordable for everyone. However, there are alternative tools that can accomplish A/B testing, which I'll be mentioning in future blogs.
Page response times are also important for the success of a funnel, and HighLevel performs exceptionally well in this area. Google measures page speed as one of the variables for determining a page's success, and I can confidently say that HighLevel ranks in the top 5% of all the website builders I've used, and I've used over 12 to date. The speed and performance of HighLevel's pages have been impressive, and I'm quite satisfied with the results.
As a marketer, my time is my most valuable asset, and I highly value software that's intuitive and bug-free. HighLevel has exceeded my expectations in these areas, especially in its contact management aspect. With HighLevel, I can quickly send texts or emails to individuals for follow-up or send broadcast emails in seconds. I can also tag people and create customized lists that segment in a way that I want, making my marketing efforts more targeted and efficient.
I hope this gives you a better understanding of why I've been impressed with HighLevel's funnel building tool. As I continue to explore and utilize different tools in my marketing efforts, I'll be sharing more insights and tips in future blogs. Feel free to reach out if you have any questions or if there's any way I can assist you on your journey.
Infinite blessings, Ed